Selling has changed and so have buyers. Now it's your turn!

Sell circles around your competition with the most updated sales process training available. 

Selling PEO/HRO

Available for your team on-site or at my Sales Excellence Summits nationwide.


In my 20+ years of selling PEO, I’ve seen massive change in the PEO industry, the PEO value proposition,
and maybe most importantly, in the PEO buyer.


To be a top producer today requires an entirely different approach from what we’ve been taught
before. The best clients, sold at the highest margins, happen when you connect with your prospect on
an emotional level and move to their side of the table to be viewed as an asset rather than an adversary.
In the Keys2selling 4-day PEO Sales Summit you will learn strategies never before taught in the PEO
industry. You will discover what the top 1% of PEO producers already know, but few others do. And you
will learn to differentiate yourself from virtually every competitor you will ever sell against.


We’ll start with the basics of PEO and work through every step of the sales process, including the latest
in the science of selling. As the training progresses you will learn how to position yourself as a trusted
advisor and how to leverage that trust into closed business and then referral business.


We will also focus on several areas that can be the biggest sticking points in any PEO sale. Things like
data gathering, identifying decision makers and influencers, eliminating objections and a lot more.
And unlike any other sales training you’ve experienced, we will focus on YOU. Because if you are not
being yourself, you’re faking it and your prospect will know. No sales process or training is of value
unless it becomes an innate and authentic part of you and who you are as a sale professional.


Selling, at its highest level, is one of the most nuanced and difficult professions to master. But for those
that do, they are set for life and they also have a great time doing what they do. This Summit will open
the door to PEO sales mastery. And you will be given the tools and resources to continue your
development long after training. Get ready for something completely different!

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