Selling has changed and so have buyers. Now it's your turn!

Sell circles around your competition with the most updated sales process training available. 

Training Information


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It’s a proven fact that outside sales training is just as important as the training done in-house.

The outside perspectives and insights are immensely valuable in fully developing your sales team.


I’ve been through every PEO sales training there is, and studied under some of the greatest
sales legends including Jeffrey Gitomer, Steven Covey, Brian Tracy, Christophe Morin
(Neuromarketing), just to name a few, and am Certified in numerous sales methodologies.
My training brings the concepts of these sales legends, and my 23+ years as a top performer in
PEO sales, into a highly focused PEO training that will open new doors to increased sales for
virtually any sales professional.


Unlike many trainers, I’ve walked the talk, so this training is as current and real-world as it gets!


PEO sales reps, both new and tenured, will gain insights and strategies not offered in any other PEO sales training. 


So, the question is, do you want to send your sales reps to Keys2selling PEO training that will
take their selling to the next level?  Or do you want to keep doing what you've been doing and
getting the results you’ve been getting?


The next training is scheduled for September 9th through the 12th and will be held in Atlanta,
Georgia. A perfect time to get fired up for fourth quarter! 



The cost is $950 per attendee plus Hotel (approximately $120/night). Sunday reception, breakfast, and lunches will be provided.  To register, email me directly and you’ll be sent an invoice to pay via credit card, PayPal, or company check. The deadline for registration is August 9th. Email: benhipps@keys2selling.com

Below is the agenda for the four days.

PEO 4 Day PEO Sales Summit 

Day 1
Selling has changed, so must you!
• Sales/PEO IQ Test
• A better sales process
• Neuromarketing & sales
• Buyers are different, adapting your style
• Quality lead generation, LinkedIn, Public Speaking, Channel Partners

Day 2
Driving the process forward
• Our industry: NAPEO, PACE, ESAC, CPEO, industry trends, industry growth
• Understanding the PEO “moving parts” Workers Compensation, Benefits and Benefits
Administration, HR & Compliance, Payroll & Taxes
• Prepping for the appointment
• Qualifying the buyer
• Connecting with your prospect
• The “magic” Discovery Folder
• Needs analysis via simple conversation
• Closing the sale in the first appointment
• Eliminating objections & identifying influencers
• The KEY to quick and effective gathering of underwriting data
• How to make your underwriters LOVE you

Day 3
Bringing it home, the presentation
• Confirming findings from discovery appointment
• Discussing your solutions to their needs… only
• Cost justifying PEO services
• Taking them beyond the sale
• If you must do a PowerPoint!
• Role Plays that work
• Getting referrals, the easy way

Day 4
Pulling it all together
• Sales IQ follow up test
• Individual presentations
• Shark Tank session
• Open forum
• Test Results
• 90-day action plan
• Intro: The Online Learning Academy


Adjourn to increased sales!



Included in the cost of the training is 90 days of follow up coaching to run alongside the 90-day action plans developed in training. This will be via phone, webinar and email.

I don’t want this to be just another “drive by” sales training. The follow up is the KEY and I will personally follow up with each attendee and make myself available for coaching, strategizing, brainstorming, whatever the challenge or opportunity may be.

And once someone has been through my training, I feel it’s my obligation to always be there to support them as much as possible. That’s my commitment to YOU and your team.

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